BARDO
Brief: To pick any craft of India and develop its brand identity using the texture, motifs, symbols out of the same craft.
Craft Chosen: Bone Inlay, Jaipur, Rajasthan
About the Craft:
The intricate and timeless art of bone inlay is a tradition that has been handled down from generations to generations and is practiced in Udaipur, Jaipur and Jodhpur regions of Rajasthan in India.It is a technique of inserting pieces of contrasting material into depressions made on a base object. In bone inlay, the discarded bone of camels passed away due to natural causes are used.
Products:
BARDO: The Brand
Name: BARDO(in Tibetan Buddhism) a state of existence between death and rebirth, varying in length according to a person's conduct in life and manner of, or age at, death
Creation of beautiful masterpiece from the dead becomes a life again.
Bardo is a brand which sells bone inlays in an affordable manner.
It got range of stationeries which is not just quirky but also grand at the same time.
The brand is a step towards promotion and revival of the lost craft. Also a way to keep the craft from fading away.
LOGO EXPLORATIONS
FINAL LOGO
TYPEFACE EXPLORATION
